ARE GOOD TIMES FINALLY COMING?
The Dynamically growing retail sector specialised in pet assortment will be the topic of the next year's series of Retail in Detail conference, this time untitled as Friends of Pets. Pet category generates not only interesting financial results, but deals with something what really connects the Czechs – love for dogs, cats and other pets. Note the da of April 12 into the diary and come (maybe in the company of your four-legged friends) to KC City in Prague.
The target of the third year of Brand Management was to uplift the importance of brands as an integral part of the company management and company strategy, projected into products, services, people, environment and communication. Among 14 speakers the biggest star was Rita Clifton, who has not just given the best speech but also moderated a unique debate of three prestigious brands that control their global marketing from the Czech Republic. Successful employer branding was interestingly presented by Pavel Stratil, CEO of Lidl. More than 400 participants of this year's Brand Management actively participated in the panel discussions concentrated mainly on how to elevate the role of brands so as to bear the attributes of clarity, coherency and leadership.
Brand Management 2017 conference will take place on September 20, at Slovanský dům in the centre of Prague. The complete program has been just revealed bringing the keynote Rita Clifton, who was named brand guru by The Financial Times, and other leading marketing experts. New discussion model will be presented – Rita will be grilling three successful brands in different stages of evolution that are managing their global marketing from the Czech Republic (Baťa, Ugo, and Notino).
The Czech Construction Forum, held in March 2017 in Clarion Congress Hotel Prague, focused on the external and internal factors affecting the construction market. In the introduction panel, key political representatives of the ruling coalition and opposition discussed the prospects of the construction industry and investments after this year's parliamentary elections. The second part of the Conference was equally interesting, bringing views of experts and top managers on how to set the stagnant industry into motion.
Customers and their purchase journey play a vital role within the process of overall retail business transformation. No wonder that the next Retail in Detail conference focuses namely on this topic. Please save the date of September 6, 2017 for Prague and Retail in Detail/New Customer Journey.
Brand Management 2017 conference will focus on strengthening of brands
Pretty Good “Report Card"
More than one thousand of retailers and their suppliers were discussing at Retail Summit 2017 in Prague how to run the business in the times when digital transformation changes both demand and competition.
Retail Summit 2017, taking place on 30. 1. - 1. 2. 2017 at Clarion Congress Hotel Prague, will focus on no-line retail.
Praha 23rd September 2016. Nearly 400 marketers, brand managers and experts in brand development have visited this year's Brand Management. The keynote speaker - Ken Segall introduced the magical concept of simplicity, inspired by more than 10years of his collaboration with Steve Jobs, summarised in his new book, Think Simple (participants received the book as a gift).
Prague, 12/9 2016 – Retail Summit 2017 will address the hot topic how to trade on the market, where new digital technologies and globalisation abolish old borders and create no-line retail. It will take place on Jan 30 - Feb 1, 2017 in Clarion Congress Hotel Prague.It is expected that the Summit will once again attract attendance of more than a thousand retailers and their suppliers, and the capacity of Conference Centre will be completely full. So, please put the date ofRetail Summit 2017 into the calendar and take the opportunity to register on very favourable early terms.
Balanced representation of industries and companies in different stages of development promises a very interesting discussion about managing of brands.
Prague 20. 7. 2016; A few weeks ago Ken Segall has published his new book "Think Simple – How smart leaders defeat complexity". By the end of September the book will appear also in the Czech translation. Ken will personally come to Prague to present the key ideas of the book at Brand Management conference on September 21, 2016.
Brand Management 2016 plans to focus on creation and further development of truly irresistible brands. And the basic formula is announced in advance: make it SIMPLE. Steve Jobs made it, why not brand managers and other marketing professionals engaged with the developments on the Czech and Slovak markets? After the last year´s success of Jim Stengel, the organizers from Blue Events have invited another star of global marketing, Ken Segall, the man closely involved with the phenomenal success of Apple and other big brands, and just now has published his new book “Think Simple". Apart from this key note, Brand Management will bring a line-up of other amazing speakers and panelists, creators of brands – company owners, marketing directors and of course, also brand managers.
The way out of price promotion trap leads through small but systematic steps. And through digital transformation.
The specialized conference for series Retail in Detail focused on the most pressing topic of the Czech retail, how to reduce overflow and inefficiency of promotional campaigns in the field of FMCG. Despite the growth of the economy, consumer confidence and wages, there still exists an unaccountable raising share of goods sold in discount promotions – more than 50%. All that in situation when Czech consumers put the factor of price just to the fourth place within purchase decision-making factors. More than 160 suppliers, distributors and retailers, thus discussed the results of market analyses and searched the ways out of the promotion trap with the help of practical examples from abroad and inspiration from the sphere of digital technologies and e-commerce.
Praha 7. 2. 2016: Retail Summit 2016 defended the reputation of the biggest meeting of retailers and their suppliers on the Central European market. In its 22nd year participation reached almost the last year's record - during the three days Clarion Congress Hotel was visited by a total of 1,027 participants.
A thousand of retailers and their suppliers discussed options for market value increase at Retail Summit 2016. They agreed that neither retail, nor any other element of supply chain, can create value on the account of other partners. Deepening of collaboration in the whole chain of relations and implementation of win-win-win principle is thus vital.
Praha, December 1, 2015 – Retail Summit 2016, planned for February 1st to 3rd in Clarion Congress Hotel Prague, will bring very rich program offering the right balance between key market players. The line-up consists of retail stars, both Czech and international, representing various corporations and independent companies. The program also reserves special space for interaction between traditional brick and mortar retailers and E-Commerce, so much booming in the Czech market these days.
Professor Kyle B. Murray, key note speaker at Retail Summit 2016, will in his Prague presentation focus on the right retail value proposition. He plans to share key findings from extensive shopper research and interviews with leading retailers. Historically, retail competition has been about the environment and the products, but the future is about engaging customers - that will be the key message of his speech.
In spring, authors of both projects, CZECH CONSTRUCTION FORUM and SMART magazine, have already informed about their close connection for the whole year.
Successful brand = ambitious goals + understanding of customers + being always at hand ... and with lots of energy!
Blue Events, the market leader in the field of marketing conferences, has decided to expand the portfolio with a new project: Brand Management.
Retail Summit 2016, the largest event of its kind in CEE, will focus on hot topic of value uplift of retail business.
Great things have started to happen in the area of online FMCG sales.
The first Brand Management conference that will take place on the 23rd of September 2015 at Slovanský dům in Prague is bringing Jim Stengel.